WHAT'S INCLUDED

You’ll leave lighter, sharper, and more equipped than you came.

📓
Printed Workbook
Your on-paper conference companion — full of prompts, notes, and space to plan.
🧭
30-Day Action Plan
A tactical roadmap to keep the momentum going once you’re home.
📸
Professional Headshot
Taken on-site and ready for your website, social, or next pitch deck.
🤝
New Connections
Real people, real stories — new collabs and friendships start here.
🧰
Tools & Templates
Downloads, systems, and swipe files you can use before Monday.
🔥
Reignited Drive
You’ll leave with more clarity, confidence, and fuel to keep going.

AGENDA

Conference Agenda

All
Non-Profit
Small Business
Leadership
This agenda is evolving. Final details and a downloadable version will be released once sessions are locked.
8:00 – 8:45
ALL

Doors Open, Coffee, Registration, Headshots

8:45 – 9:00
ALL

Welcome + Kickoff

Samantha Southerland & Melanie Maddox
WSCC Welcome – Dr. Vicki Karolewics

9:00 – 9:30
ALL

Opening Keynote: Owning All the Hats Without Burning Out

PeggyLee Wright

9:30 – 9:45
ALL

Move to Breakouts

9:45 – 10:30
NP

Maintaining Your “Why”

Dr. Alexis Stokes-Burks

SB

Trading Hats for Horsepower

Matt McKenzie

LD

Start Where It Hurts

Tamara Steward

10:30 – 10:45
ALL

Move Rooms

10:45 – 11:30
NP

Getting Started: Building a Non-Profit

Bethany Oliver

SB

The Art of an Elevated Customer Journey

Samantha Southerland

LD

You've Built The Team - Now What? Tips for Empowering and Leading at the Next Level

Amy Gandy

11:30 – 12:00
ALL

Vendor Browsing + Networking

12:00 – 1:15
ALL

Lunch + “At the Table” Panel

Facilitated by Edie Hand – Panelists: Suzanne HarbinSchinley LandEddie Canaday

1:30 – 2:10
NP

Form 990 Do’s & Don’ts

Melissa Metcalf LeRoy

SB

AI-Ready HR

PJ Rossi

LD

Communication Styles

Melanie Maddox

2:20 – 3:00
NP

Governance That Works

Melissa Metcalf LeRoy

SB

Ask the Business Experts Panel

Miriam Santo

Rebecca Tipton

Tami Culver Allen

Chad Shull

LD

I Lead Me

John Bentley

3:15 – 4:30
ALL

Roundtables + Expert Speed Dating

4:30 – 5:30
ALL

Happy Hour + Networking

Location: Goat Island at Cotton Creek

8:00 – 8:45
ALL

Doors Open, Coffee, Registration, Headshots

8:45 – 9:00
ALL

Morning Welcome Activity

Melanie Maddox

9:00 – 9:30
ALL

Keynote: Business Strategy & Building Your Brand

Alesia Latson

9:30 – 9:45
ALL

Move to Breakouts

9:45 – 10:30
NP

Mission in Motion

Melissa Betts

SB

Scaling Your Business with Systems

Laura Quick

LD

Trading Hats for Horsepower

Matt McKenzie

10:30 – 10:45
ALL

Move Rooms

10:45 – 11:30
NP

Form 990 Do’s & Don’ts

Melissa Metcalf LeRoy

SB

Building Your Brand

Alesia Latson

LD

Leading on Empty

Rebekah Mickle

11:30 – 12:00
ALL

Vendor Browsing + Networking

12:00 – 1:30
ALL

Closing Lunch + Investor Panel + Awards

Facilitated by Laura Quick

WHO THIS IS PERFECT FOR

The Solo Juggler
Running a business, raising babies, brewing big ideas
The Side Hustler
Clocking out of one job just to clock into another dream
The Burnt Toast Boss
Getting stuff done while reheating coffee for the 3rd time
The DIY Dreamer
Designing logos at midnight, Googling “how to LLC”
The Mompreneur
Packing lunches, closing deals, still forgetting to fold laundry
The Creative Wrecking Ball
10 tabs open, 3 projects half-started, ideas on fire
The Systems-Seeker
Wants a checklist for the chaos (and maybe a nap)
The Overbooked Optimist
Always says “yes” — then figures it out (eventually)

FREQUENTLY ASKED QUESTIONS

What is the All The Hats Conference?

It’s a gathering for small business owners, entrepreneurs, and creators who wear all the hats—from marketing to bookkeeping to sales and beyond. It’s about learning, connecting, and sharing the chaos that comes with doing it all.

Who should attend?

Anyone running a small business, side hustle, or creative venture. Whether you’re solo or have a small team, if you’ve ever felt stretched thin between multiple roles, this event is for you.

Where and when is it happening?

March 26–27, 2026

Wallace State Community College, Hanceville, AL

801 Main St NW, Hanceville, AL 35077

What can I expect at the event?

- Inspiring keynote talks

- Practical workshops (marketing, automation, branding, finance)

- Networking with fellow entrepreneurs

- Plenty of laughs, stories, and “me too” moments

Is this a formal business conference?

Not exactly. Think less stiff suits, more real talk. It’s professional, but approachable—come as you are, ready to learn and connect.

Will food and drinks be provided?

Yes! Coffee, snacks, and lunch are included. We want you fueled up for all the ideas you’ll be jotting down.

Do I need to bring anything?

Bring your favorite notebook, business cards (or a digital card), and your questions. A laptop or tablet is handy for workshops, but not required.

Is there a dress code?

Nope. Wear your “entrepreneur uniform,” whatever that means for you. Jeans, polos, or even your lucky hat—it all fits.

Can I bring a business partner or spouse?

Absolutely.

Will sessions be recorded?

Some keynotes and workshops will be recorded and shared with ticket holders. Smaller breakout sessions may not be.

How do I register?

Click the Register button at the top of the page, pick your ticket type, and you’re in.

WHERE TO STAY

Need a place to rest your many hats?

Fairfield Inn & Suites — Cullman
1855 North Crest Drive NW
Cullman, AL
Free breakfast & Wi-Fi
Group Rate: $109–$119 + tax per night
Last Day to Book: March 4, 2026

OUR PARTNERS

LOCATION

801 Main St NW, Hanceville, AL 35077, USA

WALLACE STATE COMMUNITY COLLEGE, NURSING CENTER

801 Main St NW, Hanceville, AL 35077

QUESTIONS?

[email protected]
[email protected]

+1-256-558-8448

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